WHY? is a customer service satire, poking fun at many industries for a lack of pleasant and efficient customer service. It was only fair to offer one chapter devoted to obnoxious customer behavior. I call them the BCCs. Badly Behaved Consumers. At best, you have been waiting your turn when you have had the pleasure of witnessing an exchange of this impolite behavior. Or worse yet, you might be one of those joining in on the party. So it is the age ol’ chicken or egg story. Which came first: bad service or badly behaved consumers? Another question to ponder, folks.