Know Your Customer Day.

Did you know that tomorrow is National Get to Know Your Customer Day? In fact the National Day Calendar peeps determined that this was so important that it is recognized quarterly – the third Thursday of January, April, July and October according to their notation. I quote, “This is a day to reach out to your patrons and get to know them better.” Wait a minute. Can any business really survive with only being mindful of its customers on four days out the year? I doubt it. Every customer should be made to feel that they are your most important customer of the day – each and every day.

I can’t wait for next week. It is National Bedbug Awareness week. An entire week devoted to bedbugs yet only four days throughout the year highlighting us customers. Something is off there.