When is the last time you received a hand-written thank you from a purchase you made? And I quote: “Thank you for giving us the opportunity to serve you. We appreciate your business and the confidence you have in our store and our line of vacuum cleaners. Thank you. Pat C.”
Now I know why they have been in business for over 40 years. They started out as a sewing machine retailer but the household demand dried up. They artfully re-invented themselves in the 1980’s to a high quality vacuum dealer while maintaining a sideline business of sewing machine repair. Sadly, I don’t get to see them often. My first vacuum purchase from them is still going strong after thirty three years but I recently needed an additional machine for a rental home. Receiving the thank you note was a delightful surprise. Central vac systems and online buying possibilities could have been their demise. Why have they been able to survive? It is simple but it works every time. Friendly faces, quality products, great service, AND the extras you don’t expect–like thank you postcards!
